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The New Profile of Design Management Consulting (Vol.14 No.3)

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The New Profile of Design Management Consulting


In today’s lean economic environment, consultants are a way of life. But what do clients need and what are they willing to pay for? Contributors share strategies that help design consultants distinguish themselves in a competitive marketplace. They offer advice and articulate ground rules for establishing effective partnerships. In a discussion of processes and case studies, they highlight emerging and innovative arenas in design consulting. Tapping the wisdom of leaders in the field, this quarter’s Journal combines an overview of fundamentals with provocative analysis and new ideas.




Bringing value to the client-consultant partnership
Thomas Walton

What clients want in consultants 
Mike Tennity

Dynamic duos: Maximizing the potential of partnerships
Pamela T. DeCesare

Where is design consulting headed?
Michael Eckersley, Tony Spaeth, Ton Boorsboom, Neil Johnston

Building and tending bridges: Rethinking how consultants support change
Tom Mulhern and Dave Lathrop

Design as brokering of languages: Innovation strategies in Italian firms
Roberto Verganti

Thinking more like a client
Cameron Foote

Managing design consulting firms to survive in tough times
RitaSue Siegel

Looking inward: How internal branding and communications affect cultural change
Bill Faust and Beverly Bethge

Good medicine for good design: Evidence-based planning
Andrew Schechterman

Transforming design consultancies through learning
Philippa Ashton


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