Packaging: Designing the Interface
Package design is a rich and challenging discipline. Among other things, it has to convey identity, inform, protect, and sell. Exploring this intersection of design and business, one contributor ponders cultural significance; others, the role of research and processes that lead to success. There are analyses of effective branding. There are hands-on examples and case studies. There is a celebration of student work, a thoughtful review of sustainability, and a look into the retail environment as package. Enjoy the journey.
Package design: A nexus for creativity and business success
Packaging design, consumer research and business strategy: The march toward accountability
Of eggs and packaging
Mission Foods: Unifying cultural consumer expectations through design
Is your package shelf-evident?
Ted Selame and Penny Koukos
Corporate brand and packaging design
Jack Vogler and Susan Nelson
The core creative concept in branding: A streamlined approach
Eco-design and successful packaging
Robert Holdway, David Walker, and Mark Hilton
Packaging the interior environment
Package design in the halls of academia
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