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Designing Identity - Designing Brand (Vol.12 No.1)

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Designing Identity - Designing Brand


Relationships. They are everything in life. They are everything in corporate life. This quarter, we focus on managing design’s contributions to creating and nurturing customer perceptions and customer relationships. Across the arenas of identity and brand and even beyond, authors highlight principles for designing strong relationships. They discuss design’s role in maintaining life and loyalty in those relationships. They examine identity and brand design across a spectrum of traditional and digital media. Case studies include The Scotts Company and Novartis, as well as reader commentaries on powerful brands.




What’s Next in Corporate and Brand Identity Design 

Allison Cheston

Identity and Brand: A Broadening Spectrum of Design Challenges and Design Opportunities
Thomas Walton

Brand Power: Using Design and Strategy to Create the Future
Ted Leonhardt and Bill Faust

New! Improved! (uh, huh, yeah sure, whatever...) A Look at the Modern Dynamics of Brands
Larry Keeley

Brands Aren’t Just Names on Packages!
Charles Berger and Karl Speak

Creating the Look of a World Leader
Reto Ruppeiner

The Big Idea
Robert Jones

Building a brand.comm
Lynn Upshaw

Soul Branding: How To Do It
Jeffrey F Durgee

Illustrating Entertainment: A Reflection
Tim Girvin, Kristin Summers, and Chie Masuyama

The Evolution of Health Food: Erewhon Bursts the Plain Brown Wrapper 
Charles T Verde, Cynthia C Davis, and Nicholas Zarkades

Powerful Brands - Perspectives of Design Managers from Around the Globe
dmi Publication

When Is a Car Like a Drink? Metaphor as a Means to Distilling Brand and Product  
Toni-Matti Karjalainen

Purchases of this Review include a downloadable PDF available after checkout. If you wish to buy the PDF only please select "Office Pickup" as your shipping method.
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