Designing Identity - Designing Brand
Relationships. They are everything in life. They are everything in corporate life. This quarter, we focus on managing design’s contributions to creating and nurturing customer perceptions and customer relationships. Across the arenas of identity and brand and even beyond, authors highlight principles for designing strong relationships. They discuss design’s role in maintaining life and loyalty in those relationships. They examine identity and brand design across a spectrum of traditional and digital media. Case studies include The Scotts Company and Novartis, as well as reader commentaries on powerful brands.
What’s Next in Corporate and Brand Identity Design
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Identity and Brand: A Broadening Spectrum of Design Challenges and Design Opportunities
Brand Power: Using Design and Strategy to Create the Future
Ted Leonhardt and Bill Faust
New! Improved! (uh, huh, yeah sure, whatever...) A Look at the Modern Dynamics of Brands
Brands Aren’t Just Names on Packages!
Charles Berger and Karl Speak
Creating the Look of a World Leader
The Big Idea
Building a brand.comm
Soul Branding: How To Do It
Jeffrey F Durgee
Illustrating Entertainment: A Reflection
Tim Girvin, Kristin Summers, and Chie Masuyama
The Evolution of Health Food: Erewhon Bursts the Plain Brown Wrapper
Charles T Verde, Cynthia C Davis, and Nicholas Zarkades
Powerful Brands - Perspectives of Design Managers from Around the Globe
When Is a Car Like a Drink? Metaphor as a Means to Distilling Brand and Product