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Articulating and Managing the Design Process (Vol.11 No.3)

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Articulating and Managing the Design Process

 

The truth is, “the design process” is really many processes. The challenge, then, is to match objectives and resources with an approach to discovering solutions. In these pages, contributors distill options, highlight elements essential to success, and analyze the impact digital media have had on how and what we design. There is a discussion of the value of prototypes, a pitch for long-term planning, and techniques for getting into the minds of consumers. Demonstrating the design process in action, cases focus on Black & Decker, Four Seasons Hotels, and Microsoft.

 

 

Articles

A Challenge with Multiple Right Answers 

Thomas Walton

Managing Within a Creative Environment
Sarah A. Meyer

Room with a View
Jeanette Hanna

A Mouse Story
Martin Gierke


Defining, Mapping, and Designing the Design Process
Robert Anders

Managing Ambiguities: The Impact of Digital Technologies on Design Relationships
Adam R. Kallish

Developing a Long-Term Design Vision
Bill Hollins

Serious Play: The Future of Prototyping and Prototyping the Future
Michael Schrage


Kinesthetic Branding: A Sensory Experience
Tim Girvin, Ann Bradford, and Jeff Haack

The Design Strategy Framework
Debashish N. Mallick

Starting Points for Big Ideas 
Gary Waymire


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9/25/2016
Cambridge Innovation Walk #DLC16

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