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Designing the Experience (Vol.7 No.4)

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Designing the Experience


It’s not just form or function or technology. It’s all that and more. Consumers seek experiences. This volume explores how designers and design managers are responding to the experience challenge. There are case studies about experience transforming a commodity into a hot-selling item and reviving tired brands. There are essays concerning the design of digital experiences, including a look at a cyberspace mall. There are critiques of exhibit and architectural experiences. And there are contributions outlining tools design managers can exploit to discover, measure, and test experience options.




Good Experiences: Thoughts on Designing for Both Mind and Soul 

Thomas Walton

A Fitting Approach to Interactive Service Design: The Importance of Emotional Needs
Arnold Campbell

The Battle for the Living Room
James Woudhuysen

Designing for Collective Memory: The United States Holocaust Memorial Museum
Ralph Appelbaum

Vision Design: Building the User Understanding and Experiential Lab
Chip Wood

Entrepreneurial Vision: Making Enthusiasm and Opportunity Coincide into Design
Bernard Cova

Experiential Design Strategy and Market Share
Daniel Ashcraft and Lorraine Slattery

See Me, Feel Me, Touch Me, Peel Me: The Design of Good Grips Kitchen Tools
Daniel Formosa


Creative Consciousness: Designing the Driving Experience

Chuck Pelly

Redesigning the Experience of Academic Community
Linda Hartman and Jon Grant


Scenes from a Virtual Mall: The Consumer Experience in Cyberspace

David Rubini, Mark Tarlton, and David White

Measuring the Design Experience
Bryce G. Rutter


Testing with Multimedia
Hunghsiang Wang

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