Innovation: Nurturing Creativity Throughout the Organization
The message is straightforward—if managers seek innovation, they must, first, invest in innovative processes and tools, and second, listen to customers. Since the traditional organization can stifle creativity and risk-taking, several contributors offer strategies for expanding the corporate and individual problem-solving environment. Others stress the need for creative tools—from drawing skills to sophisticated software. One explores innovative production technologies. Finally, executives at Raychem and Motorola provide reminders of the importance of customer voices, and two marketing experts outline methods for gathering and understanding consumer insights.
The Many Dimensions of Design Innovation
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A Visual Essay on Invention and Innovation
Three Legs of the Stool: An Interview with Robert J. Saldich, President and CEO, Raychem Corporation
Dr. Cynthia A. Ingols
Innovations in Corporate Sponsorship of Design Education
Design’s Link to Technology
Gary Waymire, Michael Barry, and Robert C. Hall
The Artist’s Rendering and Other Lost Opportunities
William J. Hannon
Making Sense out of Manufacturing Innovations
Paul M. Swamidass
Exploring the Future in the Present
Drafting Tissue? No, Vellum—Facilitating Innovative Design