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Managing Organizational Perceptions (Vol.5 No.1)

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Managing Organizational Perceptions


Identity is much more than the design of logos, letterheads, and the profile of a corporate headquarters. It is a strategy—a plan for exploiting images as a bridge to the reality of products and services. This issue explores a multidimensional understanding of identity. There are discussions of the factors shaping the general perception of a company, and an analysis of the elements that affect the design and perception of individual products. A spectrum of cases also highlights important links among organizational identity and product, communications, and architectural design.




The Many Dimensions of Perception as a Corporate Strategy 

Thomas Walton

Making Sense of Making Sense: Frameworks and Organizational Perception
Rick E. Robinson

When Worlds Collide: Managing Perceptions After the Acquisition
Maurice C. Sardi

Creating Places: Architecture as a Means to an Organization’s Goals
John Michael Currie, Peter Pran, and Ron Turner

The Development of Psychological Indexes for Product Design and the Concepts for Product Phases
Ding-Bang Luh

Clarifying the Corporate Voice: The Imperative of the ´90s
Alan Siegel

Designing for the Decision Point
James G. Hansen

The Product Interface: Crossroads of Communication
Sally Beardsley


Integrating Design Throughout the Organization: The First Beacon Awards

Patrick Whitney and Barry Shimelfarb


Slovenia’s Money—A Message to the World
Mili Tomanic and Linda Hartman

Building Totems: Metaphor-Making in Product DevelopmentAngela Dumas 

Framing the Vision for Engagement

Heather McGowan

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