Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Issue
Main Storefront
        

Managing Organizational Perceptions (Vol.5 No.1)

Item Options
Sign in for your pricing!
Price: $29.00
Quantity: *
 
Description
Managing Organizational Perceptions

 

Identity is much more than the design of logos, letterheads, and the profile of a corporate headquarters. It is a strategy—a plan for exploiting images as a bridge to the reality of products and services. This issue explores a multidimensional understanding of identity. There are discussions of the factors shaping the general perception of a company, and an analysis of the elements that affect the design and perception of individual products. A spectrum of cases also highlights important links among organizational identity and product, communications, and architectural design.

 

 

Articles

The Many Dimensions of Perception as a Corporate Strategy 

Thomas Walton

Making Sense of Making Sense: Frameworks and Organizational Perception
Rick E. Robinson

When Worlds Collide: Managing Perceptions After the Acquisition
Maurice C. Sardi

Creating Places: Architecture as a Means to an Organization’s Goals
John Michael Currie, Peter Pran, and Ron Turner


The Development of Psychological Indexes for Product Design and the Concepts for Product Phases
Ding-Bang Luh

Clarifying the Corporate Voice: The Imperative of the ´90s
Alan Siegel


Designing for the Decision Point
James G. Hansen

The Product Interface: Crossroads of Communication
Sally Beardsley

 

Integrating Design Throughout the Organization: The First Beacon Awards

Patrick Whitney and Barry Shimelfarb

 

Slovenia’s Money—A Message to the World
Mili Tomanic and Linda Hartman

Building Totems: Metaphor-Making in Product DevelopmentAngela Dumas 

Framing the Vision for Engagement

Heather McGowan


 
Purchases of this Review include a downloadable PDF available after checkout. If you wish to buy the PDF only please select "Office Pickup" as your shipping method.
more Calendar

10/5/2016 » 10/6/2016
DMI Workshop: Innovation Tools & Process

10/13/2016
DMI: NightOut - Philadelphia

Featured Members

Site Search
Membership Software Powered by YourMembership.com®  ::  Legal