Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront
        

Using Research to Create Visual and Verbal Agreement

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR(S):

Michael Sack, President, Image Engineering Inc.

 

In retailing, the emotions consumers associate with products are as important as the facts. But can these nonobjective reactions be distilled and analyzed? Using a technique called image engineering, Michael Sack unveils the emotional responses customers

 

PUBLISHED: 1998

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

12/13/2016
Design NightOut by Deutsche Telekom & DMI

3/8/2017 » 3/9/2017
dmi: Symposium Munich

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal