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A Darwinian Theory of Good Design

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Bryce G. Rutter, Principal, Metaphase Design Group; James A.W. Agne, Industrial Design student, University of Illinois, Urbana-Champaign


Is it possible to define “good design?” Bryce Rutter and James Agne provide a provocative, user-based model to do just that. They identify and prioritize the qualities most valued by consumers and posit research as a pathway for unveiling promising design




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