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E-Business and the New Blue

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Description
AUTHOR(S):

Lee D. Green, Director of Corporate Identity and Design, IBM Corporation; Mona Leonard Lentz, Graphic Design Specialist, Corporate Identity and Design, IBM Corporation

 

For IBM, “E-business” is much more than a logo. It’s a strategy—a vision for developing and integrating products and software, a shorthand for conveying the company’s comprehensive expertise in Internet technologies and its holistic approach to meeting cu

 

PUBLISHED: 1998

 

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