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E-Business and the New Blue

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Lee D. Green, Director of Corporate Identity and Design, IBM Corporation; Mona Leonard Lentz, Graphic Design Specialist, Corporate Identity and Design, IBM Corporation


For IBM, “E-business” is much more than a logo. It’s a strategy—a vision for developing and integrating products and software, a shorthand for conveying the company’s comprehensive expertise in Internet technologies and its holistic approach to meeting cu




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