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Visual Branding in a Multiple-Media World

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AUTHOR(S):

Kenneth Cooke, Executive Creative Director, Siegel and Gale; Cheryl Heller, Executive Creative Director, Siegel and Gale

 

Branding is about developing strong relationships with consumers. That’s exactly why Elektra, Mexico’s largest speciality retailer, is so successful. As Kenneth Cooke and Cheryl Heller note, Elektra’s customers don’t have a lot of disposable income, but t

 

PUBLISHED: 1998

 

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