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Design Education: Out of the Closet and Back into the Curriculum

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Richard S. Blackburn, Associate Professor of Management, Kenan-Flagler Business School; Barry L. Bayus, Professor of Marketing, Kenan-Flagler Business School


Fitting Design Management into crowded business school curricula is difficult. In this case, an interest in entrepreneurial issues and team teaching has resulted in a course on new product development co-taught by Richard Blackburn, a professor of managem




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