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Structuring Strategic Design Management: Michael Porter’s Value Chain

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Description
AUTHOR(S):

Brigitte Borja de Mozota, Maître de Conférences, Université René Descartes

 

As a resource, design management has an impact on a broad range of organizational activities. Brigitte Borja de Mozota conceptualizes this diversity in a framework, built on the ideas of Michael Porter, that forms bridges between design and business decis

 

PUBLISHED: 1998

 

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