Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Buying A Brand: What You Can’t See Can Hurt You

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Peter L. Phillips, Consultant


Because of the risk and enormous investment it takes to create and nurture a new brand, buying companies that already have strong brands is a common growth strategy. The dilemma in these circumstances is how to maintain—let alone improve and expand—the i




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

11/1/2016 » 11/2/2016
DMI Workshops: Building Great Design Organizations

Featured Members

Site Search
Membership Software Powered by®  ::  Legal