Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront
        

Making Morris Smile: Reinvigorating Packaging While Maintaining Brand Equity

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR(S):

Jerome C. Kathman, President, Libby Perszyk Kathman

 

Packaging is an essential brand vehicle—a critical medium for capturing consumer attention, building brand awareness, and sharing important messages. Well-designed packaging sparks consumer interest and helps grow market share. Over time, however, even th

 

PUBLISHED: 1998

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

10/24/2017
DMI NightOut Eindhoven

10/31/2017 » 11/3/2017
The International Association of Societies of Design Research (IASDR) Conference

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal