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Creating the Conditions of Creativity

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AUTHOR(S):

Rick E. Robinson, Founder & Principal, E-Lab LLC; James P. Hackett, President & CEO, Steelcase Inc.

 

Hard work—that’s what creativity is about. Rick Robinson and James Hackett define precisely what kind of hard work, and they propose how creative processes can be embedded in organizational culture rather than depend on individual epiphanies. Three ideas

 

PUBLISHED: 1997

 

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