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Logic and Imagery: Integrating the Intuitive and the Rational in Corporate Desig

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Alec Bernstein, Director, Advanced Communications, DESIGNWORKS/USA; Laura Robin, Technical Specialist, Advanced Communications, DESIGNWORKS/USA; Monika Zych, Creative Director, Advanced Communications, DESIGNWORKS/USA


The interface is where the interactive dimensions of new technologies actually occur. As user choices become more numerous and as businesses insist on efficient pathways through these options, interface design has emerged as a critical aspect of contempor




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