Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Design Equity: A Corporate Perspective

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Eric M. Olson, Assistant Professor of Marketing and Strategic Management, University of Colorado, Colorado Springs


How can executives and managers articulate the value of design? Eric Olson approaches the topic by thoughtfully defining the concept of “design equity.” Tangible components of design equity encompass product, environmental, and communications designs to t




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal