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Measuring Consumer Perceptions in the Product Development Process

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Description
AUTHOR(S):

Robert W. Veryzer, Jr., Assistant Professor, Lally School of Management and Technology, Rensselaer Polytechnic Institute

 

Using design as a language requires that we understand what design elements are saying. Robert Veryzer’s design perception model facilitates these interpretations. Perceived product characteristics are generated from consumer responses to models, prototyp

 

PUBLISHED: 1997

 

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