Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Science Drives Creativity: A Methodology for Quantifying Perceptions

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Philip W. Swift, Director of Design, Symbol Technologies Inc.


Philip Swift, director of design at Symbol Technologies, is certain the design of profitable, high-quality products depends on a detailed understanding of consumer preferences. To get at these preferences, he explored several research methodologies before




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal