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Developing a Strategic Design Culture

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Description
AUTHOR(S):

Julie H. Hertenstein, Associate Professor, College of Business Administration, Northeastern University; Marjorie B. Platt, Associate Professor, College of Business Administration, Northeastern University

 

As corporations seek to leverage design, an essential pathway is to nurture a strategic-design culture. Based on an investigation of actual practices, Julie Hertenstein and Marjorie Platt suggest key elements of such a culture: positioning design effectiv

 

PUBLISHED: 1997

 

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