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Keeping the Brand Afloat: An Interview with Tom Scott and Tom First of Nantucket

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The editors of the Design Management Institute

 

Never abandon the quality, creativity, and commitment that got the company going! As Nantucket Nectars expands its reach around the globe, founders tom Scott and Tom First reflect on the fundamentals that will continue to make their brand special. Certain

 

PUBLISHED: 1997

 

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