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Integrated Marketing Communications and the New Package Design Reality: Access v

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Description
AUTHOR(S):

Bill O’Connor, President, Source/Inc.

 

Contemporary marketing exists in an environment characterized by media diversity, a high degree of segmentation, and a dependence on the visual. In this context, as part of a broader marketing plan, package design can be a key pathway to consumers. To dis

 

PUBLISHED: 1997

 

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