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Selling a Vision

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AUTHOR(S):

Bruce Moorhouse, Manager of Corporate Communications, 3M

 

How do you manage identity in a company that, at one point, had more than 1,200 distinct brands? This was the 3M challenge. In a saga that even now continues to evolve, Bruce Moorhouse relates how the corporation used design to streamline and strengthen i

 

PUBLISHED: 1997

 

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