Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront
        

Building a Global Brand

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR(S):

Alvin H. Schechter, Chairman, Interbrand Schechter

 

While the content of any brand is ultimately defined and supported by an organization’s people, services, and products, the corporate name and logo are essential shorthand for delivering brand messages. In the sage of Imation, told here by Alvin Schechter

 

PUBLISHED: 1997

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

10/5/2016 » 10/6/2016
DMI Workshop: Innovation Tools & Process

10/13/2016
DMI: NightOut - Philadelphia

Featured Members

Site Search
Membership Software Powered by YourMembership.com®  ::  Legal