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The Rise of Interactive Branding

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Description
AUTHOR(S):

Jeannette Hanna, Partner, Spencer Francey Peters

 

The Internet is launching thousands of organizations down the path of interactive branding, and most are ill prepared for the trip. Jeannette Hanna reflects on how some organizations are coping and offers a preview of the bumpy road ahead.

 

PUBLISHED: 1997

 

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