Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Creating the Identity for a $20 Billion Start-Up

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Patrice Kavanaugh, Executive Director, Landor Associates


The Lucent Technologies identity was established with impressive speed, generating equally impressive outcomes. Patrice Kavanaugh details the process behind the identity program, from consultant selection to the rollout of signage and advertising. Lookin




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

11/1/2016 » 11/2/2016
DMI Workshops: Building Great Design Organizations

Featured Members

Site Search
Membership Software Powered by®  ::  Legal