Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront
        

Transferable Truths of Brand Identity

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *
 
Description
AUTHOR(S):

Lynn B. Upshaw, Principal, Upshaw & Associates

 

As Lynn Upshaw sees it, brands are corporate DNA—the essential meaning of an organization, service, or product. In a crowded and skeptical consumer market, it’s crucial that these meanings—these brand identities—are understandable, credible, resilient, an

 

PUBLISHED: 1997

 

DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

10/5/2016 » 10/6/2016
DMI Workshop: Innovation Tools & Process

10/13/2016
DMI: NightOut - Philadelphia

Featured Members

Site Search
Membership Software Powered by YourMembership.com®  ::  Legal