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Scenes from a Virtual Mall: The Consumer Experience in Cyberspace

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David Rubini, Manager of Interactive Design, NCR Human Interface Technology Center; Mark Tarlton, Co-leader, Synthetic Environments Project, NCR Human Interface Technology Center; David White, Visual Interface Designer, NCR Human Interface Technology Cent


As we explore the frontiers of electronic shopping, David Rubini, Mark Tarlton, and David White analyze the nature of this experience and pinpoint six factors crucial to successful retailing in the digital world. Then, to offer a glimpse into the future a




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