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The Peifan “Lucky Star”: A Car for China

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AUTHOR(S):

Hazel Clark, Associate Professor, School of Design, Hong Kong Polytechnic University; Anthony Ip, Researcher, School of Design, Hong Kong Polytechnic University

 

This case explores international joint ventures as a strategy to create innovative products and lift the quality of design in less-developed and developing countries. Hazel Clark and Anthony Ip conclude that these complex arrangements present many problem

 

PUBLISHED: 1999

 

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