Yuri Radzievsky, President/CEO, Globalworks.com; Anna Radzievsky, Executive Vice President/COO, Globalworks.com; Elisabeth Mantello, Co-founder/Senior Vice President, Globalworks.com
To establish an effective global presence, corporations need "brand platforms" that are meaningful across a spectrum of cultures. Yuri and Anna Radzievsky, along with their colleague Elisabeth Mantello, explain why this is much more than fine-tuning. Some
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