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Designing for Business, Consulting for Innovation

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AUTHOR(S):

Tom Kelley, General Manager, IDEO Product Design & Development

 

If a key to competitive success is innovation, Tom Kelley posits five reasons why designers are among the best prepared to nurture this process. They can decipher strategies as they move from specific projects to more-general visions of innovation. They c

 

PUBLISHED: 1999

 

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