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A New Profession: Brand and Design Management Consultant

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AUTHOR(S):

Fennemiek Gommer, Partner, SCAN Management Consultants BV

 

This may be a Dutch perspective, but many of Fennemiek Gommer's insights on brand are universally applicable. As a consultant, she formulates a design management strategy based on an intimate understanding of a company's position in the marketplace, as we

 

PUBLISHED: 1999

 

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