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Brand is the Thing

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Description
AUTHOR(S):

Sohrab Vossoughi, Founder and Principal, ZIBA Design

 

Design should be an element of every organization's long-term strategy. Sohrab Vossoughi sees this as especially important in conveying brand--the expression of a company's values, and the totality of the experiences imbedded in its products, services, co

 

PUBLISHED: 1999

 

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