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On the Origin of Species...Revisited

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Description
AUTHOR(S):

Jeanette Hanna, Partner, Spencer Francey Peters

 

These are musings about brand and about creating sustainable brands in a world that is diverse, decentralized, digital, and dynamic. Jeannette Hanna ponders how the design of brands has changed over a quarter century--from a focus on graphics to the manag

 

PUBLISHED: 1999

 

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