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Entrepreneurial Vision: Making Enthusiasm and Opportunity Coincide into Design

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AUTHOR(S):

Bernard Cova, Faculty, European School of Management (EAP), Paris

 

Inspiration! In the rational world of business, the term is barely whispered. But if we stress “designing the experience,” then inspiration can provide valuable input. Given this premise, Bernard Cova evaluates two European companies that exploited the de

 

PUBLISHED: 1996

 

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