Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

Experiential Design Strategy and Market Share

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Daniel Ashcraft, Creative Director and President, Ashcraft Design; Lorraine Slattery, Copywriter and Consultant


According to Daniel Ashcraft and Lorraine Slattery, successful brands in the late ‘90s are those that embed the values and experiences of customers in products and marketing. This can be achieved with a three-step process: taking an interactive customer a




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

Smart Salon: Activating the Capable Company

Featured Members

Site Search
Membership Software Powered by YourMembership  ::  Legal