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Experiential Design Strategy and Market Share

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Description
AUTHOR(S):

Daniel Ashcraft, Creative Director and President, Ashcraft Design; Lorraine Slattery, Copywriter and Consultant

 

According to Daniel Ashcraft and Lorraine Slattery, successful brands in the late ‘90s are those that embed the values and experiences of customers in products and marketing. This can be achieved with a three-step process: taking an interactive customer a

 

PUBLISHED: 1996

 

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