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Change as the Catalyst for Leadership

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Description
AUTHOR(S):

David Reyes-Guerra, Associate Director of Brand Management, Ernst & Young

 

At Xerox, design has been a leading force in repositioning the company in the minds of customers and employees. David Reyes-Guerra narrates key events in this transformation. He describes some of the resistance he discovered and his response to those sit

 

PUBLISHED: 1999

 

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