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Vision Design: Building the User Understanding and Experiential Lab

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Description
AUTHOR(S):

Chip Wood, Manager of Mobility and Connectivity, Texas Instruments

 

This is a story about Texas Instruments and how Chip Wood and his User Understanding and Experiential Lab are transforming the company’s perspective on innovation. Often regarded as a technology-driven organization, TI is countering that perception by tur

 

PUBLISHED: 1996

 

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