Print Page   |   Contact Us   |   Your Cart   |   Sign In   |   Join DMI
Site Search
Online Store: DMI Review Article
Main Storefront

A Designer’s Guide to Consumer Research

Item Options
Sign in for your pricing!
Price: $5.00
Quantity: *

Scott Young, Vice President, Perception Research Services


In the arena of consumer products, research can be the source of competitive advantage. To this end, Scott Young distinguishes between approaches that work and those that don’t. Among his recommendations: Begin early; avoid “beauty contests”; in testing p




DMI Members: To download the pdf of this publication, you need to log in, add it to your shopping cart, and check out. There will be no charge and the link(s) to the pdf(s) will be emailed to you.

more Calendar

11/1/2016 » 11/2/2016
DMI Workshops: Building Great Design Organizations

Featured Members

Site Search
Membership Software Powered by®  ::  Legal