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Topical Packaging: Trend or Necessity?

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Description
AUTHOR(S):

Edwin Visser, Managing Director, Claessens Product Consultants BV

 

Packaging is a critical dimension of branding, a visual shorthand for communicating with consumers. To facilitate recognition and reinforce brand messages, it is generally regarded as a permanent medium—a valuable corporate asset. Edwin Visser, however, m

 

PUBLISHED: 1999

 

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