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Integrating the Product + Brand Experience

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Description
AUTHOR(S):

Monty Montague, Design Principal, BOLT

 

From brand vision to product delivery and use, there are many points of contact in an effective customer encounter. Monty Montague urges managers to weave these into a unified and coherent experience. Given the number of decision makers involved in the pr

 

PUBLISHED: 1999

 

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