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The Power of Retailer Brands

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Description
AUTHOR(S):

Ira Teich, CEO/Managing Director, The Watt Design Group

 

In the global marketplace, a carefully crafted private label may be the most effective brand strategy. Citing numerous examples, Ira Teich highlights the advantages of this approach—the generation of a distinctive retail personality, the ability to create

 

PUBLISHED: 1999

 

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