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The Next Wave: Soul Branding

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Description
AUTHOR(S):

Elsie Maio, Founder/President, Maio and Company, Inc.

 

Social responsibility, environmental sensitivity, ethical leadership—as Elsie Maio charts the evolution of corporations, these are the kinds of inspirational values that add power to contemporary brands. As consumers seek to be the “best they can be,” the

 

PUBLISHED: 1999

 

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