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Sound Marketing in the Age of Experience

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Description
AUTHOR(S):

Scott Elias, Chairman/CEO, Elias Arts

 

Branding is about building relationships with consumers. It is a multi-layered strategy that uses “touchpoints” to design and reinforce a coherent and compelling set of product or service experiences and messages. Scott Elias convincingly argues that musi

 

PUBLISHED: 1999

 

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