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Innocents Abroad: Taking Nickelodeon to the World

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AUTHOR(S):

Michael McPherson, Partner, Corey McPherson Nash; Linda Schupack, Vice President, Creative, Nickelodeon International

 

Going global has its pitfalls, especially when a brand’s acceptance depends on a good cultural fit. What worked so well for Nickelodeon in the US needed a more local slant in the UK. Michael McPherson and Linda Schupack describe some of the problems Nick

 

PUBLISHED: 1999

 

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