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The Power of the Eagle: Image Brand Imprinting and the U.S. Postal Service

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Augustine Ruiz Jr., Communications Programs Specialist, United States Postal Service; Thad Dilley, Manager, Corporate identity, United States Postal Service


The Eagle in flight is a graphic signature designed to let people know that this organization, the world’s largest mail delivery business, is forward thinking, technically savvy, efficient, and competitive. Augustine Ruiz and Thad Dilley review the proud




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