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Communicating a User-Centered, Global Brand Voice: The Impact of Information Arc

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AUTHOR(S):

David W. Norton, Vice President, Research and Information Architecture, Yamamoto Moss

 

The objective may be a global brand, but to make that a reality, an organization has to communicate in different ways to people from different backgrounds. David W. Norton presents a strategy for sorting through these nuances—a process that -includes eval

 

PUBLISHED: 1999

 

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