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Consultants in Concert: The Making of Bell’s New Corporate Identity

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AUTHOR(S):

Jean Bouchenoire, Former Director of Identity, Branding, and Design, Bell Canada

 

Today, the complexity of certain corporate problems requires blending the talents of several design consultants to develop optimum solutions. The challenge is to devise strategies for managing this diversity. Here, JeanLéon Bouchenoire tells how he “coach

 

PUBLISHED: 1996

 

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