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Going Direct: Design and Digital Commerce

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Description
AUTHOR(S):

Nicholas Rudd, Chief Knowledge Officer, Wunderman Cato Johnson

 

In the world of e-business, organizations return to an era in which selling depends on one-to-one relationships with consumers. These “conversations,” as they are characterized by Nicholas Rudd, are opportunities to create unique and positive experiences,

 

PUBLISHED: 1999

 

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